How to sell Harley-Davidson OEM parts with little effort?July 23, 2021
There are still customers who hesitate to buy OEM parts for their motorcycle. They only look at the price difference. The Internet is a good tool that you can use to sell Harley-Davidson OEM parts in your business with little effort. Instead of convincing your customers one by one, the Internet allows you to reach several at the same time. Existing customers and new customers alike. Nowadays, people evaluate companies according to their online presence. A good social media strategy will help you sell Harley-Davidson OEM parts or any other spare part or service you want to offer. Everything is limited to your imagination. Before you start, the first thing to do is to put yourself in the customer’s shoes.
Mathematics will help you overcome your customer’s doubts
There are customers who decide on the spare parts they are going to buy considering only the price. Mathematics can help you change this. A foolproof way to sell Harley-Davidson OEM parts is to show your customers the performance of these parts in numbers and compare them with aftermarket parts. You could start with the warranty period. Aftermarket parts offer a much shorter warranty period. You can also include the difference between the performance per mile of Harley-Davidson OEM parts compared to aftermarket parts. Your customers will love this. How many times have you not seen a YouTube video or a “versus” type post? It’s a strategy you can implement in your business to increase your sales. Customers will be able to better evaluate their options and understand that OEM parts are the best option.
You can create examples of the advantages of using Harley-Davidson OEM parts
To achieve more sales, you must learn how to reach the subconscious mind of your customers. The best way to do this is to make them see something they hadn’t considered before. Yes, we already talked about comparing Harley-Davidson OEM parts and talking about the warranty and all that, but there are other extras you can take advantage of. You need to evaluate what your potential customers use their Harley-Davidson for. Work, travel or just for a ride. You can take examples of each. If you make a publication where you highlight that Harley-Davidson OEM parts can prevent your customer’s trip to the beach from being ruined, you will sell even more. Remember that the trick to selling more is not in the product itself, but in showing your customer why that product is exactly what they need. This is the best kept secret of great salespeople.