Plastic Coupons: What Are They and How Do You Use Them

A  plastic coupon card is an outstanding tool that can form part of the marketing strategy of a business.

Special features

Cards are customizable and may include a magnetic strip, scratch off options, loyalty punch card features, barcodes, QR codes, as well as information regarding the type of discount offered to the client. Cards are lightweight, and customizable designs make the card stylish. These cards are convenient and are usually the size of a credit card, making them easy to store in your wallet.

Plastic coupon cards allow a business to track the spending of its customers, attract new customers, and promote loyalty features on the card, while also conveying a message from the business. The information is stored on paper which sits between two sheets of lamination. This makes the cards durable to wear and tear and promotes professionalism on the part of the company. These cards are durable, scratch proof, and water-resistant.

Effective as a marketing tool

Apart from serving the purpose that the card is intended for, plastic coupon cards are a constant reminder to the customers of your business. A client that has recently purchased a new car may not require new tires. But, as with normal wear and tear, they may require new tires in the future. Storing the card in the wallet will keep the business in the back of the client’s mind, until such a time that the client requires the use of the coupon card.

From this perspective, a coupon card serves a double purpose, and makes it an investment that will yield a return on investment (ROI), both currently and in the future. These cards offer businesses a cost-effective strategy to market the business, its products and/or services. Well designed coupon cards have the ability to engage customers and drive them to action.